TY - JOUR
T1 - The role of culture in the representation of probiotic foods
AU - Machado-Oliveira, Michele Christine
AU - Rodrigues, Heber
AU - Bisconsin-Junior, Antonio
AU - Camillo, Gustavo H.T.A.
AU - Sierra, Héctor
AU - Alegbeleye, Oluwadara
AU - Gomez-Corona, Carlos
AU - Micetic-Turk, Dusanka
AU - Paucar-Menacho, Luz Maria
AU - Chincha, Alexandra A.I.A.
AU - Gomez-Zavaglia, Andrea
AU - Galmarini, Mara Virginia
AU - Neetoo, Swaleha Hudaa
AU - Sant'Ana, Anderson S.
N1 - Publisher Copyright:
© 2024 Elsevier Ltd
PY - 2024/10
Y1 - 2024/10
N2 - Functional foods, and specifically probiotics, are important products present in retail worldwide. Probiotics comprise “live microorganisms that, when administered in adequate amounts, can confer a health benefit on the host”. This study aimed to investigate the effect of culture on probiotic foods social representation. A total of 818 consumers from seven countries (Argentina, Brazil, Honduras, Mauritius, Mexico, Peru, and Slovenia) participated in the study. A free word association task was performed with the inductor term “probiotic food,” followed by lemmatization, categorization, and prototypical analysis of the social representation. The results indicated that the term health was common in all countries studied, as well as other positive aspects such as benefits, well-being, and functional foods. This study helped to shed light and better understand the role of culture in the social representation of probiotics.
AB - Functional foods, and specifically probiotics, are important products present in retail worldwide. Probiotics comprise “live microorganisms that, when administered in adequate amounts, can confer a health benefit on the host”. This study aimed to investigate the effect of culture on probiotic foods social representation. A total of 818 consumers from seven countries (Argentina, Brazil, Honduras, Mauritius, Mexico, Peru, and Slovenia) participated in the study. A free word association task was performed with the inductor term “probiotic food,” followed by lemmatization, categorization, and prototypical analysis of the social representation. The results indicated that the term health was common in all countries studied, as well as other positive aspects such as benefits, well-being, and functional foods. This study helped to shed light and better understand the role of culture in the social representation of probiotics.
KW - Consumer behavior
KW - Culture
KW - Functional foods
KW - Health
KW - Marketing
KW - Probiotics
KW - Retail
KW - Social representation
UR - http://www.scopus.com/inward/record.url?scp=85200985319&partnerID=8YFLogxK
U2 - 10.1016/j.foodres.2024.114859
DO - 10.1016/j.foodres.2024.114859
M3 - Artículo
C2 - 39232504
AN - SCOPUS:85200985319
SN - 0963-9969
VL - 194
JO - Food Research International
JF - Food Research International
M1 - 114859
ER -
