Resumen
The present chapter sought to demonstrate how e-commerce could increase sales in a Peruvian company importing hardware items. The chapter had a quantitative approach, a nonexperimental cross-sectional design, and a descriptive level. The study population was represented by all company sales and historical sales from 2020 to 2021 were sampled, as well as a sales projection for 2022; therefore, a non-probability sampling was used for convenience. The quantitative evaluation of sales was able to demonstrate that e-commerce managed to increase sales, even predicting a pessimistic behavior in the volume of these through the digital channel of Mercado Libre. Therefore, the study was able to conclude that e-commerce would increase sales in a Peruvian importer of hardware items, so it should proceed with the administrative and operational design so that sales begin their operation in the recommended Marketplace.
Idioma original | Inglés |
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Título de la publicación alojada | Applied Economic Research and Trends - 2023 International Conference on Applied Economics, ICOAE 2023 |
Editores | Nicholas Tsounis, Aspasia Vlachvei |
Editorial | Springer Nature |
Páginas | 1051-1061 |
Número de páginas | 11 |
ISBN (versión impresa) | 9783031491047 |
DOI | |
Estado | Publicada - 2024 |
Evento | International Conference on Applied Economics, ICOAE 2023 - Brno, República Checa Duración: 29 jun. 2023 → 1 jul. 2023 |
Serie de la publicación
Nombre | Springer Proceedings in Business and Economics |
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ISSN (versión impresa) | 2198-7246 |
ISSN (versión digital) | 2198-7254 |
Conferencia
Conferencia | International Conference on Applied Economics, ICOAE 2023 |
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País/Territorio | República Checa |
Ciudad | Brno |
Período | 29/06/23 → 1/07/23 |
Nota bibliográfica
Publisher Copyright:© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.