E-commerce to Increase Sales in a Peruvian Importer of Hardware Items

Guillermo S. Miñan Olivos, María Y. Del Busto Valdez, Johan H. Espinoza Tumpay, Williams E. Castillo Martínez, Jairo Jaime Turriate Chávez

Producción científica: Capítulo del libro/informe/acta de congresoContribución a la conferenciarevisión exhaustiva

Resumen

The present chapter sought to demonstrate how e-commerce could increase sales in a Peruvian company importing hardware items. The chapter had a quantitative approach, a nonexperimental cross-sectional design, and a descriptive level. The study population was represented by all company sales and historical sales from 2020 to 2021 were sampled, as well as a sales projection for 2022; therefore, a non-probability sampling was used for convenience. The quantitative evaluation of sales was able to demonstrate that e-commerce managed to increase sales, even predicting a pessimistic behavior in the volume of these through the digital channel of Mercado Libre. Therefore, the study was able to conclude that e-commerce would increase sales in a Peruvian importer of hardware items, so it should proceed with the administrative and operational design so that sales begin their operation in the recommended Marketplace.

Idioma originalInglés
Título de la publicación alojadaApplied Economic Research and Trends - 2023 International Conference on Applied Economics, ICOAE 2023
EditoresNicholas Tsounis, Aspasia Vlachvei
EditorialSpringer Nature
Páginas1051-1061
Número de páginas11
ISBN (versión impresa)9783031491047
DOI
EstadoPublicada - 2024
EventoInternational Conference on Applied Economics, ICOAE 2023 - Brno, República Checa
Duración: 29 jun. 20231 jul. 2023

Serie de la publicación

NombreSpringer Proceedings in Business and Economics
ISSN (versión impresa)2198-7246
ISSN (versión digital)2198-7254

Conferencia

ConferenciaInternational Conference on Applied Economics, ICOAE 2023
País/TerritorioRepública Checa
CiudadBrno
Período29/06/231/07/23

Nota bibliográfica

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

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